Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer

From 181 to 193 of 193

Q. _________________ help the company to promote, sell, and distribute its goods to final buyers.

a. Marketing intermediaries

b. Competitor networks

c. Suppliers

d. Service representatives

  • a. Marketing intermediaries

Q. The biggest challenge in reaching rural markets is

a. physical distribution of products

b. educating the rural consumers

c. pricing products for rural consumers

d. hesitation of rural consumers to accept new products

  • a. physical distribution of products

Q. The urban marketing strategy that does not work in rural markets is

a. deep and intensive retailing

b. heavy advertisements

c. customer-pull through promotion

d. all of the above

  • d. all of the above

Q. Low population density of villages leads to

a. escalating inventory holding

b. low inventory holding

c. less number of retailers

d. lower number of intermediaries

  • a. escalating inventory holding

Q. Large number of villages remain untapped as

a. they have low education level

b. they are not aware of products

c. it is economically not viable

d. none of the above

  • c. it is economically not viable

Q. According to studies, the following trends are seen in rural markets

a. acceptability among consumers have grown

b. availability of products have increased

c. infrastructural development have risen

d. all of the above

  • d. all of the above

Q. A rural marketer needs to understand:

a. where rural consumers buy

b. what retail behaviour is

c. stocking pattern of retailers

d. all of the above

  • d. all of the above

Q. Rural retailers practise

a. Social marketing

b. Relationship marketing

c. Scarcity marketing

d. Cause marketing

  • b. Relationship marketing

Q. An intermediary who helps the ultimate rural consumer in identification and selection of brands:

a. CFA

b. Redistribution stockists

c. Wholesaler

d. Retailer

  • d. Retailer

Q. An initiative that has resulted in increase in rural woman entrepreneurs:

a. PDS

b. Youth Entrepreneurship Model

c. Self Help Groups

d. Cooperative Societies

  • c. Self Help Groups

Q. When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

a. the number of products to launch

b. the design of its distribution network

c. the number of sales force required

d. the pricing of products

  • b. the design of its distribution network
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