Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer
Q. Rural consumers being conservative in their outlook
a. prefers different brands
b. take longer time to be influenced
c. take shorter time to be influenced
d. none of the above
Q. Associated groups to which a consumer belongs as a memberin which the interactionis formal and less regular:
a. Primary group
b. Secondary group
c. Aspirational group
d. Prime group
Q. Rural lifestyle changes with village size due to variation in
a. the level of education
b. the level of awareness of brands
c. the level of infrastructural and economic development
d. the level of family influence
Q. Language, dress, food habits and location are affected by
a. Education
b. Durable goods
c. Infrastructure
d. Culture
Q. Joint family translates to
a. better education
b. greater consumption of products
c. lower consumption of products
d. better standard of living
Q. Overall manner in which a person lives and spends time and money is known as
a. Personality
b. Lifestyle
c. Family life cycle
d. Affluent
Q. Rural consumers are increasingly known to be
a. Brand loyal
b. Price-sensitive
c. seeking convenience
d. all of the above
Q. Rural marketing problem is essentially a
a. product problem
b. pricing problem
c. distribution problem
d. promotion problem
Q. Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members
a. first
b. second
c. third
d. last
Q. Distribution that involves no intermediaries to make products available to final buyersis classified as
a. Intensive distribution
b. Direct distribution
c. Exclusive distribution
d. None of the above
Q. Which of the following is an activity of physical distribution?
a. Order processing
b. Warehousing
c. Advertising
d. Transportation
Q. A system where essential commodities are distributed through a network of fair price shops:
a. Cooperative Societies
b. Public Distribution System
c. The SHG Model
d. Hub and Spokes Method
Q. Wholesalers perform several functions except
a. Buying and assortment building sorting
b. Warehousing
c. Financing
d. None of these
Q. e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:
a. the rural market
b. the urban market
c. both rural and urban market
d. none of the above