Q. Segmentation by benefits sought is a type of product-related segmentation: (Solved)
1. to determine the marketer's effectiveness in satisfying the consumer.
2. used to create a psychographic profile of the benefit of having the product as a common alternative.
3. as a post-consumption evaluation tool.
4. that focuses on the attributes that people seek in a product.
- d. that focuses on the attributes that people seek in a product.