Top 150+ Solved Agricultural and Rural Marketing MCQ Questions Answer
Q. Segmentation of a market requires the markets to be:
a. in urban areas only
b. in rural areas only
c. accessible
d. scattered
Q. Demographic segmentation in rural marketing is done on the basis of
a. Social class
b. Lifestyle
c. Land ownership
d. Occasion
Q. Psychographic segmentation is based on:
a. The quantitative side of consumer demographic analysis.
b. The quantitative side of consumer geographic analysis.
c. Individuals' residential patterns and life-cycle preferences.
d. Grouping people according to their psychological characteristics, values, and
Q. Which of the following is not an example of a behavioural variable in rural marketsegmentation?
a. Product usage.
b. Media usage.
c. Purchase occasion.
d. Personality.
Q. An important factor in rural marketing is ........................, as the rural market isscattered and consists of different groups and socio economic class.
a. segmentation
b. standardisation
c. regulation
d. none of the above
Q. One of the basic cultural values in rural India is:25
a. decision making is individualistic
b. decision making is collective
c. decision making is swift
d. none of the above
Q. Status refers to
a. the place given to the individual because of his or her position or achievements
b. the behaviours expected of the individual as a member of the group
c. both a&b
d. none of the above
Q. _____________ groupsare the groups to which a consumer belongs as a memberinwhich the interaction is formal and less regular.
a. primary
b. secondary
c. tertiary
d. none of the above
Q. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________
a. the opinion of the community
b. the size of the family
c. the availability of durables
d. the price of durables
Q. Heterogeneity in rural lifestyles is mainly on account of the geography, varied incomelevels and _______________ of the consumers.
a. occupation
b. awareness
c. cultural differences
d. consumption
Q. Why is market segmentation carried out?
a. To break down large markets into smaller markets.
b. Provides an opportunity to surpass competitors.
c. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
d. Allows the achievement of greater market share
Q. An example of a segmented market would be:
a. Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'.
b. high-income and low-income consumers being treated the same at departmental stores
c. a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
d. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
Q. To be effective, the process of market segmentation must meet which of the followingbasic requirements?
a. The firm must avoid focusing on non-variables such as profitability and volume.
b. The market segment must have measurable purchasing power and size.
c. The company must expand beyond its marketing capabilities to capture growing markets.
d. The market segment must reflect the population's changing attitudes and lifestyles
Q. A commonly used basis for segmenting consumer markets is:
a. organizational size.
b. demographics.
c. product type.
d. price.
Q. Before beginning the market segmentation process, a firm should:
a. identify bases for segmenting markets.
b. forecast total market potential.
c. forecast market share.
d. select target market segments.