Q. An example of a segmented market would be: (Solved)
1. Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'.
2. high-income and low-income consumers being treated the same at departmental stores
3. a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
4. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
- d. Hyundai separating its potential customers into economy car buyers and luxury car buyers.