Top 250+ Solved Services Marketing MCQ Questions Answer
Q. A problem encountered by service companies that change high-contact services into lowcontact services is that the
a. Service becomes more expensive to deliver.
b. Quality of the service usually declines.
Q. What is the 5th unique characteristic of service markets? 1. Lack of ownership 2. Intangibility 3. Inseparability
a. Protractability
b. Serviceability
c. Homogeneity
d. Perishability
Q. Which of the following statements is correct?
a. Marketing is the term used to refer only to the sales function within a firm.
b. Marketing managers don't usually get involved in production or distribution decisions.
c. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
d. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Q. Select name of the country having maximum percent of GDP attributed to services
a. United States
b. China
c. Germany
d. India
Q. Which of the following is not an element of physical evidence?
a. Employee dress
b. Employee Training
c. Equipment
d. Facility design
Q. Which of the following is not an element of People?
a. Motivation
b. Teamwork
c. Flow of activities
d. Customer training
Q. Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
a. Place Mix
b. Physical Evidence Mix
c. Process Mix
d. People Mix
Q. Professionals such as Doctors, Lawyers or Photographers often charge for missedappointments
a. Services are inseparable from their providers
b. Services cannot be inventoried
c. They prefer to avoid such clients
d. To reduce their workload
Q. The key difference between goods and services is:
a. People
b. Production costs
c. Intangibility of services
d. Recruitment policy
Q. The characteristic of services marketing that it cannot be saved, stored, resold, or returned is known as:
a. Marketing
b. Price
c. Promotion
d. Advertisement
Q. An e-mail service is a good example of
a. People processing service
b. Information processing service
c. Mental Stimulus processing service
d. Technology processing service
Q. No two services are precisely alike. This characteristic is known as:
a. Selling
b. Production
c. Heterogeneity
d. Consumption
Q. The main characteristic of Service is________
a. Non-existence
b. Balanced scorecard
c. Age and Lifecycle
d. Intangibility
Q. A ___________ is a form of product that consists of activities, benefits, orsatisfactions offered for sale that are essentially intangible and do not result in the ownership ofanything.
a. Service
b. Demand
c. Need
d. Physical object
Q. Distinct characteristic of services is_____________
a. Intangibility
b. Inseparability
c. Variability
d. Perishability