Top 250+ Solved Services Marketing MCQ Questions Answer

From 76 to 90 of 267

Q. A problem encountered by service companies that change high-contact services into lowcontact services is that the

a. Service becomes more expensive to deliver.

b. Quality of the service usually declines.

  • c. Service becomes less personaliz

Q. What is the 5th unique characteristic of service markets? 1. Lack of ownership 2. Intangibility 3. Inseparability

a. Protractability

b. Serviceability

c. Homogeneity

d. Perishability

  • a. Protractability

Q. Which of the following statements is correct?

a. Marketing is the term used to refer only to the sales function within a firm.

b. Marketing managers don't usually get involved in production or distribution decisions.

c. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.

d. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

  • b. Marketing managers don't usually get involved in production or distribution decisions.

Q. Select name of the country having maximum percent of GDP attributed to services

a. United States

b. China

c. Germany

d. India

  • d. India

Q. Which of the following is not an element of physical evidence?

a. Employee dress

b. Employee Training

c. Equipment

d. Facility design

  • d. Facility design

Q. Which of the following is not an element of People?

a. Motivation

b. Teamwork

c. Flow of activities

d. Customer training

  • b. Teamwork

Q. Professionals such as Doctors, Lawyers or Photographers often charge for missedappointments

a. Services are inseparable from their providers

b. Services cannot be inventoried

c. They prefer to avoid such clients

d. To reduce their workload

  • c. They prefer to avoid such clients

Q. The key difference between goods and services is:

a. People

b. Production costs

c. Intangibility of services

d. Recruitment policy

  • b. Production costs

Q. An e-mail service is a good example of

a. People processing service

b. Information processing service

c. Mental Stimulus processing service

d. Technology processing service

  • d. Technology processing service

Q. No two services are precisely alike. This characteristic is known as:

a. Selling

b. Production

c. Heterogeneity

d. Consumption

  • b. Production

Q. The main characteristic of Service is________

a. Non-existence

b. Balanced scorecard

c. Age and Lifecycle

d. Intangibility

  • c. Age and Lifecycle

Q. Distinct characteristic of services is_____________

a. Intangibility

b. Inseparability

c. Variability

d. Perishability

  • a. Intangibility
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