Top 250+ Solved Services Marketing MCQ Questions Answer
Q. The Zone of Tolerance concept assumes:
a. That customers can tolerate a variation in the real experiences and still consider them acceptable.
b. That customers do not have expectations of a service attribute on a single level.
c. That customers' expectations exist on two levels.
d. All the above are true
Q. The new product pricing strategy through which the companies set lower prices of services to gain large market share is classified as
a. optional product pricing
b. skimming pricing
c. penetration pricing
d. captive product pricing
Q. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
a. promotional pricing
b. short term pricing
c. quick pricing
d. cyclical pricing
Q. The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
a. freight on board origin pricing
b. zone pricing
c. basing point pricing
d. uniform delivered pricing
Q. The kind of reduction made to those buyers who buy large volumes of products is classified as
a. cash discount
b. seasonal discount
c. functional discount
d. quantity discount
Q. The marketing services agencies includes
a. Marketing consulting firms
b. Media firms
c. Marketing research firms
d. All of above
Q. Which of the following is not the element of traditional maketing mix
a. Production
b. Place
c. Price
d. Promotion
Q. The maintenance and business advisory services are included in
a. business services
b. business supplies
c. industry capital items
d. accessory equipment
Q. The pure tangible good and pure services are two extremes of
a. market offering
b. exchange of goods
c. ownership
d. logistic channels
Q. The marketing services agencies
a. Marketing consulting firms
b. Media firms
c. Marketing research firms
d. All of above d
Q. Service Guarantees are not appropriate when
a. It is easy to invoke
b. Buyer resistance is high
c. It involves restitution
d. Price of the service is low
Q. Low cost airlines have changed the face of airline travel in India. In this scenario, which of the followings strategies cannot be considered as a good marketing strategy for an airline like Air Sahara?
a. Remove non-value added cost
b. Provide better service quality
c. Stop special offers and discount schemes
d. Develop trade alliances with travel agents
Q. Yield Management assumes importance in the context of
a. Waiting line strategies
b. Supply and demand management
c. Retention strategies
d. Repositioning
Q. In the event of a mistake in service delivery, the organization’s priority should
a. Justify its actions
b. Protect its employees
c. Revise the procedures
d. Service recovery
Q. Benchmarking is a process of comparison between the performance characteristics of separate, often competingorganization, intended to enable each participant to improve its own performance in the marketplace. Theprocess of benchmarking involves five steps. Which one of the following is the fourth step in the process of benchmarking?
a. The organization has to identify the critical business processes or areas that need to be benchmarked forimprovement
b. The organization has to determine the methods to be used for data collection from the company used forbenchmarking
c. The management should introduce the necessary changes in the organization to remove the performancegap and improve the service quality
d. The management should analyze the differences between the processes in the two companies to identifyits area for improvement