Top 250+ Solved Services Marketing MCQ Questions Answer
Q. The professional and business sector includes all of the following except:
a. Computer services
b. Legal advice
c. Hospitals
d. Accounting
Q. Which one of the following can be considered a high-contact service?
a. Postal service
b. Health care
c. Banking
d. Dry cleaning
Q. ICICI-Pru Life Insurance has introduced a new Insurance product for children with a very lower expense ratio. The pricing strategy followed would be:
a. Market skimming
b. Price discrimination
c. Penetration pricing
d. Return on investment
Q. The main enabling factor for the global reach of services is:
a. Airline connectivity
b. Customer demands
c. Government rules
d. Technology
Q. Some three star hotels like Taj Tri-Star at Hyderabad offer a free dinner to kids accompanying adults, during apromotional campaign. This is an example of
a. Sampling
b. Quantity promotion
c. Premiums
d. Coupons
Q. 80/20 rule is:
a. Percentage of marks obtained by the service providers
b. 20% of customers produce 80% of sales
c. A simple mathematical equation whose answer is 4
d. A salesman incentive scheme
Q. Low cost airlines have changed the face of airline travel in India. In this scenario, whichof the followings strategies cannot be considered as a good marketing strategy for anairline like Air Sahara?
a. Remove non-value added cost
b. Provide better service quality
c. Stop special offers and discount schemes
d. Develop trade alliances with travel agents
Q. Which one of the following belongs to Trade services?
a. Consulting, finance and banking.
b. Retailing, maintenance and repair.
c. Communications and transportation.
d. Restaurants and health care
Q. Which one of the following belongs to social/personal services?
a. Consulting, finance and banking.
b. Retailing, maintenance and repair.
c. Communications and transportation.
d. Restaurants and health care
Q. Which one of the following belongs to Infrastructure services?
a. Consulting, finance and banking.
b. Retailing, maintenance and repair.
c. Communications and transportation.
d. Restaurants and health care
Q. Which one of the following belongs to public administration services?
a. Education and Government.
b. Retailing, maintenance and repair.
c. Communications and transportation.
d. Restaurants and health care.
Q. _______ firms may serve the business market, the private individual or may serve bothmarket segments.
a. Consumer oriented service.
b. Professional services.
c. Personal services.
d. Trade services.
Q. Identify the one which comes under service marketing ______.
a. insurance
b. motor cars
c. refrigerators
d. television
Q. Service sector that provided outsourced services such as advertising, credit reporting andcollection and building maintenance to businesses is known as _______.
a. business services.
b. hospitality services.
c. health care services.
d. professional services.