Top 250+ Solved Services Marketing MCQ Questions Answer
Q. Services such as hospitals, physicians, group practices and home health care thatprovidephysical care to consumers is known as _________.
a. business services.
b. hospitality services.
c. health care services.
d. professional services.
Q. Services such as accounting, engineering, research and management consulting providedbyfirms traditionally classified as _________.
a. business services.
b. hospitality services.
c. health care services.
d. professional services.
Q. Maintenance and business advisory services are included in
a. business services
b. business supplies
c. industry capital items
d. accessory equipment
Q. Pure tangible good and pure services are two extremes of
a. market offering
b. exchange of goods
c. ownership
d. logistic channels
Q. Marketing services agencies includes
a. Marketing consulting firms
b. Media firms
c. Marketing research firms
d. All of above
Q. Factors that can help in differentiation of services includes
a. delivery and installation
b. customer training and consultation
c. ordering ease
d. all of above
Q. Degree to which manufactured units are identical and meet specification given bycustomersis classified as
a. reliability
b. durability
c. performance quality
d. conformance quality
Q. Which sector should have the most concern for environmental issues?
a. Transport services
b. Professional and Business Services
c. Wholesale and Retail Trade
d. Education and Health Services
Q. Traditional service classification schemes include all of the following except:
a. the degree of tangibility
b. skill level of the provider
c. appearance of the provider
d. the goal of the service providers
Q. An e-service is a (an) __________ available via the net.
a. service
b. business process
c. application
d. all of the above
Q. The growth in the number of time-pressured consumers has led to an increase in timesavingservices such as:
a. Restaurants
b. Housekeeping
c. Hairstyling shops
d. All of the above
Q. If you are staying in a five star hotel, you are an
a. Extra high budgeted tourist
b. Guest of the hotel
c. Middle budgeted tourist
d. Guest of the company that has invited you
Q. A Dharamshala is suitable for
a. Those business man who can stay in graded hotels
b. Low income families
c. Only rich merchants
d. All the above
Q. What is the main feature of a time share establishment
a. It is a private property
b. Its rooms / resources are shared by guests / tourists according to specified time schedules.
c. It is a facility of one star grade
d. None of these
Q. Community-driven tourism planning to ensure that tourism develops in harmony with community wishes is an example of a solution to what problem in terms of destinations?
a. Conflict within tourist resorts
b. Conflict in shared destinations
c. A Lack of complementarity
d. A Cultural Appraisal