Top 250+ Solved Services Marketing MCQ Questions Answer
Q. Which one of the following strategies is used to alter consumer demand?
a. Increasing consumer participation
b. Utilizing third parties
c. Utilizing creative pricing strategies
d. Sharing capacity
Q. Which of the following would not be considered a tangible clue?
a. The quality of instruction in an educational setting
b. The appearance of employees
c. The appearance of the firm's physical facilities
d. The quality of paper stock use to produce a firm's brochures
Q. The service sector that is the fastest growing sector in terms of employment is:
a. Wholesale and retail trade
b. Transportation and warehousing
c. Financial activities
d. Professional and business services
Q. Which of the following features separate services from products?i. Perishability ii Intangibility iii Reliability iv Inseparability
a. Only ii
b. i, ii and iii
c. i, ii and iv
d. ii, iii, and iv
Q. Which of the following attributes of services make it difficult for a service provider toevaluate them when compared to goods?
a. High search and experience quality
b. High experience and credence quality
c. High credence and search quality
d. Both b and c
Q. Classification of products into goods, services, and ideas is determined by the:
a. Degree of labour intensiveness.
b. Type of markets.
c. Dominant component.
d. Skill of the service provider.
Q. Services can be meaningfully analysed by using a five-category classification scheme including type of market, degree of labour-intensiveness, degree of customer contact, skill of service provider, and
a. Degree of competition within the service industry.
b. Goal of the service provider.
c. Market share of the service provider.
d. Employee structure of the service provider.
Q. The appearance of the production facilities and the interpersonal skills of actual service providers are critical in __________ services.
a. Low-contact
b. Equipment-based
c. Industrial
d. Nonprofessional
Q. The necessary interaction between service provider and customer that allows a service tobe delivered is called
a. Customer contact.
b. Service exchange.
c. Marketing
d. Relationship marketing.
Q. Companies are now offering services like selling and delivering products over the internet. What is this kind of business service known as?
a. Outsourcing
b. E-commerce
c. Reengineering
d. BPOing
Q. What is benchmarking?
a. A PA system
b. A measure of productivity
c. A standard against which performance is measured
d. A process where a firm sets a target for itself
Q. The mutual fund market can be segmented based on the investment objective of the investors. Since customerneeds are different, the market can be segmented into the various funds based on the differences. Which of thefollowing funds provides capital appreciation over the medium to long term?
a. Income funds
b. Growth funds
c. Tax saving schemes
d. Money market funds
Q. The world's largest industry in the private sector and highest projected generator of jobs is:
a. Business services
b. The hospitality industry
c. Health services
d. Professional services
Q. The service sector that is the fastest growing sector in terms of employment is:
a. Wholesale and retail trade
b. Transportation and warehousing
c. Financial activities
d. Education and health services
Q. The leisure and hospitality industry comprises a variety of services. Which of the followingis not one of them?
a. Food service
b. Lodging
c. Travel and tourism
d. All the above are part of the hospitality industry