Top 250+ Solved Services Marketing MCQ Questions Answer
Q. In terms of a destination, what do attractions do?
a. Support visitors at the destination
b. Reduce tension between visitors and residents
c. Generate the visit to a destination
d. Inform local residents of the benefits of tourism
Q. The increased professionalism in the management of attractions has resulted in, what?
a. The adoption of marketing philosophy
b. Better training for personnel
c. Closer match between the market and the supply of attractions
d. All of the Above
Q. Amenities, support facilities and services, tend to be operated by what type of enterprises?
a. Medium and Large-Sized enterprises
b. Small and Large-sized enterprises
c. Small and Medium-sized enterprises
d. Large-sized enterprises
Q. Park and Ride Schemes, Cycle Ways and Explorer Buses are examples of what?
a. Attractions
b. Amenities
c. Innovative Ancillary services
d. Innovative transport provision
Q. What does DMO stand for?
a. Demand Marketing Organization
b. Demand Management Organization
c. Destination Marketing Organization
d. Destination Management Organization
Q. Investment, Capacity Constraints and Tourist Impacts are examples of what?
a. Supply Side Factors
b. Demand Side Factors
c. Destination Factors
d. Marketing Factors
Q. The channel alternative need to be assessed on basis of
a. Economic criteria
b. Control criteria
c. Adaptive criteria
d. All of the above
Q. The purpose of any service business is to:
a. maximize short-term profit
b. attract new customers
c. boost short-term sales
d. create and maintain profitable customers
Q. The two main industries that comprise the activities we call tourism are:
a. computer and Internet industries
b. hospitality and travel industries
c. fashion and accessories industries
d. furniture and home improvement industries
Q. Industries that do not compromise the activities that are called tourism is.
a. the restaurant and travel industries
b. the hospitality and travel industries
c. the mining and groceries
d. the hospitality and destination industries
Q. What does FMCG stand for?
a. 'free moving consumer goods'
b. 'fast moving consultation groups'
c. 'fast moving consumer groups'
d. 'fast moving consumer goods'
Q. Service is somewhat like a rental. The statement is
a. incorrect
b. correct
c. somewhat correct
d. none of the above
Q. Services Marketing is an attractive field of study for India because:
a. Services contribute to more than half of India’s GDP
b. Services are delivered by more than half of India’s population
c. Services are more important than agriculture and manufacturing
d. All of the above
Q. The target group for Education loans is _______
a. All colleges
b. All parents
c. Meritorious students seeking higher Education
d. All of these
Q. Customization’ means __________
a. Tailor-made products and services for each customer
b. Customers selling goods
c. Tailor-made products for each staff
d. A selling process