Top 250+ Solved Services Marketing MCQ Questions Answer
Q. Service providers are afraid of providing unconditional service guarantees as
a. they fear that some customers would take wrong advantage of the guarantee
b. there might be situations outside the control of the service provider due to which the service has failed
c. service employees would give away unnecessary goodies to aggrieved customers, thereby incurring losses for the company
d. all of the above
Q. KFC which has its only outlet at Bangalore in the country is all set to open its retail outlets in Delhi and Hyderabad. Which stage of the PLC is it in?
a. Introduction
b. Growth
c. Maturity
d. Decline
Q. Segmenting the market according to the customer use of the service is an example of_____ segmentation
a. Demographic
b. Geographic
c. Behavioral
d. Psychographic
Q. The intangible aspect of a service spring forth for which of the following serviceproduct levels?
a. Actual product level
b. Core product level
c. Augmented product level
d. Potential product level
Q. Which of the following is not a type of positioning strategy used in service marketing?
a. Attribute positioning
b. Celebrity positioning
c. Competitor positioning
d. Category positioning
Q. Which of the following is not a market penetration strategy?
a. Maintaining or increasing the market share of existing services
b. Entering new markets with the existing services
c. Driving away competitors by restructuring a market
d. Inducing existing customers to use the services frequently
Q. Which of the following is not an approach to pricing in services?
a. Risk based approach
b. Cost based approach
c. Competition based approach
d. Demand based approach
Q. Which of the following is not an issue in the pricing of services?
a. Availability of raw materials
b. Competitor pricing
c. Positioning
d. Demand levels
Q. Identify the factor that does not play a major role in setting the pricing objectives of a service organization.
a. How would a company like to position its services?
b. Are the prices chosen compatible with the corporate objectives?
c. How do the shareholders react to the price changes made by the company?
d. What is the duration of the life cycle of the services?
Q. Which of the following is not a type of broadcast media used for advertising?
a. TV
b. Radio
c. Newspapers
d. Internet
Q. Which type of positioning involves communicating two or more contradictingfeatures?
a. Under positioning
b. Over positioning
c. Confused positioning
d. Irrelevant positioning
Q. Which of the following is not a necessary strategy in the effective promotion of services?
a. Effective planning
b. Perfect timing
c. Adherence to legal regulations
d. Employee motivation
Q. Which amongst the following is not true regarding the promotional strategies of services?
a. Intermediaries have a key role in the promotion of services
b. Service personnel play a larger role in promoting services
c. Physical evidence tangibilizes the services
d. Services cannot ne inventoried
Q. Which of the following is not a consideration in deciding the marketing channel for services?
a. Channels should ensure easy accessibility
b. Channels should cover all target markets
c. Channels should ensure expansion at any cost to the service provider
d. Channels should ensure value addition to the customers
Q. Location decision is not important for ____
a. Insurance company
b. Bank
c. Retail outlet
d. Health club