Q. Identify the factor that does not play a major role in setting the pricing objectives of a service organization. (Solved)
1. How would a company like to position its services?
2. Are the prices chosen compatible with the corporate objectives?
3. How do the shareholders react to the price changes made by the company?
4. What is the duration of the life cycle of the services?
- a. How would a company like to position its services?