Top 250+ Solved International Marketing MCQ Questions Answer
Q. The freight forwarder does not specialize in
a. Traffic operations
b. Government export regulations
c. Overseas import regulations
d. Financing
Q. For high unit-value, low-turnover specialty goods, a manufacturer can -----------itsdistribution channel
a. Shorten & narrow
b. Expand & extend
c. Stretch &enlongate
d. all of the above
Q. Advertising slogans are often proved to be the most effective mean of_____________ toone or more aspects of a product or products. Select correct option:
a. Drawing attention
b. Marketing communication
c. Publicity
d. Sales promotion
Q. Which of the following is NOT a media of advertising?
a. Direct selling
b. Newspaper
c. Radio
d. Television
Q. Which of the following is NOT a part of marketing communication mix?
a. Telemarketing
b. Public relations
c. Sales promotion
d. Advertising
Q. Which of the following statement is TRUE about publicity?
a. Publicity is a tool of direct selling
b. Publicity is a tool of public relations
c. Publicity is a tool of sales promotion
d. Publicity is a tool of advertising
Q. Which of the following is NOT a sales promotion technique?
a. Coupons
b. Telephone survey
c. Sample
d. Contests
Q. IMC stands for what?
a. Internal marketing communication
b. Integrated marketing communication
c. Integrated managing company
d. Internal marketing communit
Q. What are the companies doing from the following options as a result of an explosion of morefocused media that better match today’s targeting strategies?
a. More narrowcasting and less broadcasting
b. Less broadcasting and more narrowcasting
c. Less narrowcasting and broadcasting
d. More narrowcasting and broadcasting
Q. Which of the following advertising is used heavily for creating a primary demand whenintroducing a new product in the market?
a. Persuasive advertising
b. Informative advertising
c. Comparative advertising
d. Institutional advertising
Q. All of the following are the logistics functions EXCEPT?
a. Order processing
b. Warehousing
c. Inventory management
d. Retailing
Q. This channel decision is related to the number of middlemen at a particular point or step In the distribution channel.
a. channel length
b. channel width
c. number of channels
d. all of the above
Q. A product with a low-price image requires .....distribution.
a. intensive
b. selective
c. exclusive
d. all of the above
Q. Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is
a. intensive
b. exclusive
c. selective
d. all of the above
Q. This is not a characteristic of Japanese distribution channels.
a. multiple layers of wholesalers
b. few small retailers
c. retailers placing frequent but small orders
d. close personal relationships between wholesalers and retailers