Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. marketing myopia related first paper published in 1960 in the ..........
a. international business review
b. forbes magazine
c. harvard business review
d. oxford university press
Q. A large amount of ______________ advertising is for retailers, local businessesand for promotions.
a. news paper
b. magazines
c. radio
d. television
Q. The advertising industry is passing through a transition phase with the emergenceof the ______________media.
a. television
b. online
c. interactive
d. information
Q. New media is very cost-effective when compared to the traditional media and ishighly ______________.
a. reliable
b. requted
c. resourceful
d. result-oriented
Q. The ______________ is the biggest possible medium and has the quickest and thedeepest reach throughout the globe.
a. web
b. TV
c. radio
d. outdoor
Q. Digital technology is changing the way ______________ relate to products andmarkets.
a. manufactures
b. consumer
c. delears
d. industry
Q. Marketers often use the term ________ to cover various groupings of customers.
a. people
b. buying power
c. demogrphic segment
d. market
Q. Inside sales is known as
a. Direct marketing
b. social marketing
c. tele-marketing
d. viral marketing
Q. Companies are exploring the ______________ for communicating their advertisingmessage because of its several attractive features and advantages.
a. television
b. newspaper
c. radio
d. new media
Q. which is the future of of direct marketing ........
a. one to one communication
b. open dialogue
c. personal relationship
d. all the above
Q. tele marketing is a part of .....
a. direct marketing
b. relationship marketing
c. social marketing
d. viral marketing
Q. ______________ advertising affords the marketer the ability to engage theconsumer in a direct and personal way.
a. Interactive
b. Contextual
c. Traditional
d. Website.