Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. Unique value auction is mainly applies to?
a. New products
b. Second hand products
c. Engineering products
d. None of the above
Q. Which ofthe following is a usefulsecurity mechanism when considering businessstrategy and IT?
a. encryption
b. decryption
c. firewall
d. all the above
Q. A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?
a. Switching costs
b. Loyalty programs
c. Entry barriers
d. Affiliate programs
Q. Which of the following statements accurately reflect the impact of technology?
a. Technology has caused buyer power to increase
b. Technology haslessened the entry barriers for many industries
c. Technology hasincreased the threat ofsubstitute products and services
d. all of the above
Q. A business cannot be all thingsto all people. Instead, a business must:
a. Identify target customers
b. Identify the value of products/services as perceived by customers
c. all of the above
d. None of the above
Q. Which type of products is lesser purchased using ecommerce?
a. automobiles
b. books
c. softwares
d. none
Q. A business competing in a commodity like environment must focus on which ofthefollowing?
a. Price
b. Ease /speed of delivery
c. Ease ofordering
d. all of the above
Q. Which of the following refers to creating products tailored to individual customers?
a. customization
b. aggregation
c. Direct materials
d. Reverse auction
Q. Materials used in the normal operation of a business but not related to primarybusiness operations are called what?
a. Supplies
b. Direct materials
c. Indirect materials
d. Daily stuff
Q. the customer review of a product on an E-Commerce website.
a. Awareness about the brand
b. Awareness about the product
c. Experience the product
d. Both a&c
Q. buying relevant keyword and Paid search marketing is about bidding
a. True
b. False
c. May be
d. May not
Q. People who had earlier visited the site is __________ Customising advertisement to.
a. Search retargeting
b. Contextual marketing
c. Remarketing
d. None
Q. This aims at influencing users who have begun their research on search engines, butnot needed that they have visited a brand site.
a. Contextual marketing
b. Search retargeting
c. Remarketing
d. Both a&b
Q. Which platform can be used by advertisers and purchase ad impressions across adexchanges?
a. demand-side platform
b. supply side platform
c. Ad network
d. None