Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. stage in which purchase intention is transformed in to purchase decision is called
a. need recognition
b. information search
c. purchase decision
d. both b and c
Q. media and message are considered as_____________ in communication process
a. tools
b. channels
c. functions
d. parties
Q. ’Maslow’s hierarchy of needs
a. physiological
b. self-actualization
c. esteem needs
d. all of above
Q. ___________ is classified An idea for a possible product that company will offer
a. product idea
b. product image
c. customer management
d. none of the above
Q. A detailed stated version of shortlisted new ideas in meaningful consumer terms isbest classified as
a. concept
b. phase
c. screening
d. raw-material screening
Q. The tendency of difficult understanding related to the use of market offering iscalled
a. relative advantage
b. complexity
c. communicability
d. compatibility
Q. which triggers positive or negative emotions leads to purchase motivation
a. emotional appeal
b. rational appeal
c. moral appeal
d. irrational appeal
Q. Customers in growth stage of life cycle of products are classified as
a. innovators
b. early adopters
c. middle majority customers
d. laggards
Q. Considering non-personal communication channels, magazines, direct mail andnewspapers are considered as
a. online media
b. print media
c. broadcast media
d. display media
Q. Product development process after analysis of business next step to be taken is
a. test marketing
b. penetration marketing
c. one chanal marketing
d. individual marketing
Q. who is suspicious of change is classified as
a. late majority
b. early majority
c. laggard
d. early adopter
Q. which is reflected in web design through ______.
a. different feature stories appealing to different members
b. content referencing the needs of companies
c. different navigation options appealing to different members
d. status of the business in the purchase decision process
Q. Many consumer products are a key difference between B2C and B2B marketingwhich is reflected in web design through ______.
a. referencing needs of companies of different sizes
b. the status of the business in the purchase decision process
c. different feature stories appealing to different members
d. different navigation options appealing to different members
Q. which goal of a business-to-business website involves gaining permission from awebsite visitor and other communications channels?
a. serve
b. speak
c. sell
d. save
Q. Business-to business eCommerce involves commercial transactions between otherorganizations and organizations.
a. True
b. False
c. May be
d. May not be