Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. Which capabilities are offered by Web Content Management Tools?
a. Centralized version control
b. Simplification through templates
c. Integration with enterprise applications
d. all
Q. Which design approaches help in building sites that are optimized for various screensizes?
a. Mobile optimized design
b. Responsive web design
c. Progressive enhancement
d. Adaptive web design
Q. Profits related to a new product in its introductory stage of profit related to newproduct
a. negative
b. positive
c. higher
d. declining
Q. ____________classified by decoding, feedback, encoding and response aretogether in communication process.
a. communication tools
b. communication channels
c. communication parties
d. communication function
Q. Product development comes from_________ source of idea.
a. internal sources
b. external sources
c. product extension
d. both a and b
Q. Which way of consumers feel or perceive towards an actual product or potentialmarket offering
a. sales concept
b. product images
c. product idea
d. customer management
Q. which Products like as “VHS tapes”
a. product classes
b. branding
c. product forms
d. product perception
Q. __________ behavior Highly involved consumer buying behavior while perceivingsignificant differences between brands
a. complex behavior
b. variety seeking behavior
c. dissonance reducing behavior
d. habitual behavior
Q. ___________Procedure in marketing which consists of enlisting opinion leaders as“brand ambassadors” is called
a. Leading
b. online
c. Buz
d. none of the above
Q. customer is _________, If customer’s expectations and products performancematches
a. satisfied
b. dissatisfied
c. delighted
d. none of these
Q. Stages such as conviction stage, liking stage, preference stage, and actual purchasestage are all of the process called
a. channeling
b. buyer readiness
c. channel designing
d. strategic
Q. When the new developed product concept is tested, the next immediate step is to
a. market strategy
b. a testing technique
c. intermediaries
d. logistic network
Q. ____________communication process, receiver and sender are classified as
a. functions
b. parties
c. tools
d. channels