Top 150+ Solved Digital Marketing MCQ Questions Answer

From 31 to 45 of 163

Q. Real-time bidding is a form of programmatic buying

a. True

b. False

c. Partially True

d. None

  • a. True

Q. Which capabilities are offered by Web Content Management Tools?

a. Centralized version control

b. Simplification through templates

c. Integration with enterprise applications

d. all

  • d. all

Q. Which design approaches help in building sites that are optimized for various screensizes?

a. Mobile optimized design

b. Responsive web design

c. Progressive enhancement

d. Adaptive web design

  • b. Responsive web design

Q. Site designing for mobile is very similar to the web.

a. True

b. False

c. May be

d. May not

  • b. False

Q. Profits related to a new product in its introductory stage of profit related to newproduct

a. negative

b. positive

c. higher

d. declining

  • a. negative

Q. ____________classified by decoding, feedback, encoding and response aretogether in communication process.

a. communication tools

b. communication channels

c. communication parties

d. communication function

  • d. communication function

Q. Product development comes from_________ source of idea.

a. internal sources

b. external sources

c. product extension

d. both a and b

  • d. both a and b

Q. Which way of consumers feel or perceive towards an actual product or potentialmarket offering

a. sales concept

b. product images

c. product idea

d. customer management

  • b. product images

Q. which Products like as “VHS tapes”

a. product classes

b. branding

c. product forms

d. product perception

  • b. branding

Q. __________ behavior Highly involved consumer buying behavior while perceivingsignificant differences between brands

a. complex behavior

b. variety seeking behavior

c. dissonance reducing behavior

d. habitual behavior

  • a. complex behavior

Q. customer is _________, If customer’s expectations and products performancematches

a. satisfied

b. dissatisfied

c. delighted

d. none of these

  • a. satisfied

Q. Stages such as conviction stage, liking stage, preference stage, and actual purchasestage are all of the process called

a. channeling

b. buyer readiness

c. channel designing

d. strategic

  • b. buyer readiness

Q. When the new developed product concept is tested, the next immediate step is to

a. market strategy

b. a testing technique

c. intermediaries

d. logistic network

  • a. market strategy

Q. ____________communication process, receiver and sender are classified as

a. functions

b. parties

c. tools

d. channels

  • b. parties
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