Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. the example of business-to-business services offered by Google which gainsadvertising revenue.
a. Google AdWords pay per click sponsored
b. Google Apps Application Suite
c. YouTube Brand Channel
d. Google Search application providing online website
Q. ______ is an example of business-to-business services offered by Googleapplication running as part of a customer’s website.
a. Google Search application providing online website search
b. Google Apps Business Application
c. YouTube Brand Channel
d. Google AdWords click sponsored link advertising
Q. which is normally run by a consortium of buyers in order to establish an efficientpurchasing environment.
a. B2B independent e-marketplace.
b. buyer-oriented marketplace.
c. supplier-oriented marketplace.
d. vertical and horizontal e-marketplace.
Q. which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
a. vertical and horizontal e-marketplace.
b. supplier-oriented marketplace.
c. buyer-oriented marketplace.
d. B2B independent e-marketplace.
Q. By bulk buying of items, One aim of e-procurement is to increase savings
a. right quantity.
b. right thing.
c. right quality.
d. right price.
Q. Which production is related to procurement?
a. Office supplies.
b. Raw materials.
c. Information systems.
d. Furniture.
Q. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
a. Low Tech, High Touch, Personal
b. Low Tech, High Touch Transactional
c. High Tech/Low Touch, Automated
d. High Tech/Low Touch, Personal
Q. where technology will not feature in the development of these relationships, this isknown as a ______ relationship.
a. Low Tech, High Touch, Personal
b. Low Tech, High Touch Transactional
c. High Tech/Low Touch, Personal
d. High Tech/Low Touch, Automated
Q. website functions, which are the most important?
a. Having free reports
b. services your company provides
c. Capturing email addresses of visitors
d. information on every page
Q. Way promote a business with social media is__________
a. your company, services, and products
b. many contacts as possible
c. Offer a lot of helpful
d. potential clients to visit your website
Q. search page engine optimization refers to_________
a. Programming keywords into a website
b. each page of a website for design
c. amount of links coming into your website
d. The number of search engine sites a website
Q. The best way to improve search engine ranking is with
a. Video
b. A blog
c. Having at least 500 words on the page
d. a lot of graphics per page
Q. which main objective of branding is?
a. customers recognize your logo and marketing materials
b. earn trust from your customers
c. Promotional materials that match
d. a unique tag line
Q. Which marketing techniques are most likely to pay you?
a. Pay click advertising
b. Using social media marketing
c. Posting press
d. article marketing
Q. ................. refers to a brands objective attributes in relation to other brands
a. Brand position
b. Product position
c. Brand relationship
d. Both A&B