Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. --------- defines what the the brand thinks about the consumer, as per the consumer
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand manage
Q. A marketer need to understand that some general traits of a brand name are
a. Easy to recognize
b. Easy to pronounce
c. Easy to memorize
d. None of the above
Q. marketing is a process which aims at ..............
a. production
b. profit making
c. satisfaction of customer needs
d. selling products
Q. marketers often use the term ------- to cover various groupings of customers
a. buying power
b. demographic segment
c. people
d. market
Q. select an appropriate definition of want .
a. consumer needs
b. needs backed by buying power
c. needs directed to the product
d. basic human requirements
Q. The key customer markets consists of .......
a. Government markets
b. Business markets
c. Consumer markets
d. All of the above
Q. ........buy products & ......use product
a. consumer & customers
b. buyers & sellers
c. buyers & customers
d. customers & consumer
Q. ---------reflects the sum of the perceived tangible & intangible benefits & costs tocutomers
a. customer satisfaction
b. customer value
c. customer delight
d. none of the above
Q. Testing before launching a product launching a product is known as ....
a. Acid test
b. Concept testing
c. mrket test
d. test marketing
Q. ______________ is a way of describing audience based on factors such as age,gender, education level, town class, income etc.
a. Demographic
b. Psychographic
c. Socio-economic
d. Infographics
Q. ______________ is a way of describing audience based on the their life style,attitudes, aspirations, habits etc.
a. Demographics
b. Psychographics
c. Socio-economic
d. Infographics
Q. .........is the acquisition of goods and services by the seller or industrial user for thepurpose of resale
a. selling
b. assembling
c. buying
d. transportation
Q. A..... is an elaborated version of the idea expressed in consumerterms
a. new idea
b. product concept
c. product idea
d. test brand
Q. NPD Stands for
a. national production division
b. new product department
c. new product design
d. new product development
Q. A..........is a detailed version of the idea stated in meaningful consumer terms
a. product concept
b. product idea
c. product feature
d. product image