Top 150+ Solved Digital Marketing MCQ Questions Answer
Q. One of the key tasks of marketers is ____________ and to create consumerperceptions that the product is worth purchasing.
a. To make products easily visible and available
b. To promote sales of products
c. To differentiate their products from those of competitors
d. To do marketing surveys
Q. e-Tailing will have to co-exist with __________ retailing.
a. e-Commerce
b. traditional
c. mobile
d. integrated
Q. ______________ the appropriate market segment has become ever more importantwhen carrying out e-branding campaigns.
a. Segmenting
b. Positioning
c. Targeting
d. Implementing
Q. Creating and securing a brand name in the physical world requires extensivemarketing. ______________.
a. Research
b. strategy
c. effort
d. media
Q. Online marketing of all types offers superior measurability andtrackability in comparison to traditional ______________.
a. media
b. tactics
c. research
d. information
Q. Digital branding, in general need to have the consumer- specific orientationaddressed to consumers in a ______________ context.
a. geographic
b. natural
c. confined
d. cultural
Q. What is the last stage of the consumer decision process?
a. problem recognition
b. post purchase behavior
c. alternative evaluation
d. purchase
Q. Media are the bridges that carry messages back and forth between companies and______________.
a. consumers
b. customers
c. prospects
d. influencers.
Q. The challenge of media planning is becoming greater because the number of waysto send brand messages is ______________.
a. decreasing
b. complicated
c. increasing
d. competitive
Q. Media planners begin their work by doing media ______________.
a. research
b. message
c. buying
d. selling
Q. ________ markets are made up of members of the distribution chain
a. Consumer
b. Business-to-business (industrial
c. Institutional
d. Channel
Q. In marketing theory, every contribution from the supply chain adds________ to the product
a. value
b. cost
c. convience
d. ingredients
Q. In marketing theory, every contribution from the supply chain adds ________ tothe product.
a. value
b. costs
c. convenience
d. ingredients