Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Which kind of Communication is Advertisement?
a. paid
b. non personal
c. direct communication
d. both a & b
Q. Which of the following is a paid personal communication ?
a. advertisement
b. personal selling
c. sales promotion
d. telephone communication
Q. It is an activity or material , or both , that act as a direct inducement to resellers , salespeople and consumers. What is it?
a. sales promotion
b. personal selling
c. advertisement
d. personal relation
Q. Rebate, discounts, window display , samples etc.. are: ?
a. sales promotion technique
b. advertising technique
c. sales management technique
d. distribution technique
Q. What does it called communication through mass media?
a. personal selling
b. online marketing
c. advertising
d. none of these
Q. Choose the name of group of people at whom advertisements are aimed?
a. target audience
b. customers
c. competitors
d. industries
Q. It is a broad set of communication efforts used to create and maintain favorablerelationship between an organization and its stakeholders .
a. public relation
b. vertical communication
c. industrial relation
d. all of these
Q. Choose the alternative name of Multi-level marketing (MLM) ?
a. pyramid selling
b. network marketing
c. referrel marketing
d. all of these
Q. Which business discipline is focused on the practical application of sales techniques andthe management of a firm's sales operations?
a. sales management
b. operations management
c. distribution management
d. production management.
Q. What is the main attraction of electronic marketing?
a. high transaction cost
b. low transaction cost
c. no transaction cost
d. veryhigh transaction cost
Q. Which of the following is not an e-marketing tool?
a. i-radio
b. mobile phone
c. i-kiosks
d. cinema
Q. Which is an advertising on the electronic media?
a. e-marketing
b. e-distribution
c. e- advertising
d. e-mail
Q. Which marketing strategy is used under conditions of scarcity and during the period ofshortage?
a. meta marketing
b. demarketing
c. reciprocal marketing
d. none of these
Q. When advertisement is to create an image or reputation of the firm , Which type odadvertisement is this?
a. product ads
b. institutional ads
c. shortage ads
d. comparative ads