Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. In which stage of product life cycle , losses are incurred because of heavy developmentand promotional cost.
a. growth stage
b. maturity stage
c. introduction stage
d. decline stage
Q. Which type of advertisement is used at the time of introducing a new product?
a. competitive advertising
b. reminder advertising
c. pioneer advertising
d. advocacy advertising
Q. Consumers will travel long distances to locate their favorite brand or outlet. Which typeof product is this?
a. consumer goods
b. specialty goods
c. shopping goods
d. convenient goods
Q. Which type of product Consumerswill buy regularly without much planning ?
a. consumer goods
b. specialty goods
c. shopping goods
d. convenient goods
Q. What Affects and shapes customer perceptions about the company’s product?
a. price
b. packaging
c. branding
d. both a and b.
Q. Brand superiority leads to :
a. high sales
b. the ability charge price premiums
c. power to resist distribution power
d. all of these
Q. Choose the term used to indicate “ a group of product items or brands that are closelyrelated in terms of their functions and benefits they provide”?
a. product item
b. product line
c. product mix
d. none of these.
Q. What is the term used to indicate “the number of product lines that a company offers”?
a. depth of product line
b. width of product mix
c. product items
d. product mix
Q. Companies adding lower prices products to a product line to add sales to the line andattract a broader market. What kind of product mix modification is this?
a. line extension
b. mix extension
c. trading up
d. trading down
Q. A customer makes the choice of purchasing one brand from among a set of alternativesconsistently over a period of time: choose the correct term.
a. brand equity
b. brand image
c. brand loyalty
d. brand association
Q. The use of an established brand name in new product categories, what is it?
a. brand extension
b. line extension
c. brand association
d. none of these
Q. All companies charge the same price and smaller players follow the price set by themarket players. Which is this method?
a. direct pricing
b. cost plus pricing
c. going rate pricing
d. penetration pricing.
Q. Which one is the Pricing strategy of a new product?
a. penetration pricing
b. skimming pricing
c. competitive bidding
d. both a &b
Q. What refers to the setting of a high price when a product is first introduced?
a. penetration pricing
b. skimming pricing
c. prestige pricing
d. value pricing
Q. Which among is a suitable pricing strategy of Charging different prices to differentcustomer groups?
a. price discrimination
b. price differentiation
c. transfer pricing
d. penetration pricing