Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Which is the reason for skimming price?
a. inelastic demand
b. diversion of market
c. safer price policy
d. all of these
Q. Which is the condition for market penetration?
a. high price elasticity of demand in the short run
b. savings in production cost
c. threat of potential competition
d. all of these
Q. Which is the determinant of the pricing policy of a firm?
a. channel of distribution
b. life of product
c. consumer association
d. all of these
Q. The term product concept was first used by
a. theodore levitt
b. peter drucker
c. e j mcclarthy
d. none .
Q. A brand created and owned by the producer of a product or service is called:
a. private brand
b. manufacture’s brand
c. store brand
d. licensed brand .
Q. Which of the following is not a sales promotion tool?
a. advertisement
b. discount
c. dealer contest
d. consumer contest .
Q. The type of advertisement used when product enters in to growth stage of product lifecycle is known as
a. reminder advertising
b. primary advertising
c. selective advertising
d. none of these.
Q. Who has introduced the concept of market segmentation?
a. rosser reeves
b. n h borden
c. wendell r smith
d. none of these.
Q. Which of the following is not the part of demographic segmentation?
a. age
b. interest and activity
c. income
d. education
Q. Dividing buyers in to groups based on their knowledge attitude ,uses or response to aproduct is called:
a. geographic segmentation
b. psychographic segmentation
c. demographic segmentation
d. behavioral segmentation.
Q. What is involved in Distribution mix?
a. warehousing
b. inventory
c. transportation
d. all of these
Q. Which utilities are created by the Marketing channels?
a. time
b. place
c. possession
d. all of these
Q. What links producers to other middleman or to ultimate consumers through contractualarrangement or through purchase and reselling of products?
a. marketing channel
b. market intermediaries
c. both a & b
d. none of these
Q. SCM stands for?
a. supply chain management
b. supplier chain management
c. supplier chain managing
d. supply cost management