Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Which of the following is not an element of demographic segmentation?
a. family size
b. income
c. population density
d. religion
Q. Name The process of assessing the relative worth of different market segments andselecting one or more segments ?
a. target marketing
b. market segmentation
c. product differentiation
d. none of these
Q. The process of introducing higher quality products by a manufacturer , which term iscorrect?
a. trading up
b. trading down
c. quality high
d. none of these
Q. Under which category of consumer goods TV falls ?
a. convenience goods
b. shopping goods
c. brown goods
d. yellow goods
Q. “fixing very low price to stimulate the growth of the market”. Give the name of pricingstrategy.
a. cost plus pricing
b. skimming pricing
c. target pricing
d. none of these
Q. A brand name which is used for several products belonging to the same company iscalled:
a. trade mark
b. individual brand
c. family brand
d. multiple brand
Q. Give the expansion of FMCG.
a. fast movable customer goods
b. fast moving customer goods
c. fast moving consumer goods
d. fast moved consumer goods
Q. Name the channel of distribution which consists of manufacturer and consumer.
a. zero level channel
b. nil channel
c. one level channel
d. none of these
Q. Which of the following market where there is no physical delivery of goods ?
a. spot market
b. future market
c. perfect market
d. none of these
Q. Economic forces of marketing environment include:
a. economic condition
b. buying power
c. peoples willingness to spend
d. all of these
Q. Which type of market is Levi strauss (jeans)?
a. monopoly
b. monopolistic competition
c. oligopoly
d. duopsony
Q. A buyer searches information of product from
a. internally
b. external search only
c. no search about product
d. both internal and external search
Q. What is Situational influence of buyer decision process?
a. time
b. perception
c. location
d. both a& c
Q. Which Motive that influence where a person purchase product on a regular basis?
a. patronage motive
b. buying motive
c. consumption motive
d. none of these
Q. Which of the following involvesthe development of Graphic design for a product ?
a. branding
b. labeling
c. packaging
d. both b & c