Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. What is the reason of Popularity of e-commerce?
a. most safe delivery
b. lower price for product
c. no warehousing is needed
d. global access
Q. What is the feature of Any time business?
a. physical distribution
b. online marketing
c. e-commerce
d. all of these
Q. Super markets , hire purchase shops , street stall holders etc .. belongs to which category?
a. itinerant retailers
b. fixed shop retailers
c. small scale retailers
d. large scale retailers
Q. Who are Itinerant retailers?
a. having fixed shops
b. having shops
c. having no fixed shops
d. having no fixed place for selling
Q. Home parties ,mail order, tele marketing etc… belong to which type of marketing?
a. indirect marketing
b. direct marketing
c. one level channel
d. all of these
Q. Which type marketing coca cola company has used?
a. meta marketing
b. mega marketing
c. mass marketing
d. event marketing
Q. The group of elements price ,product ,promotion and place constitute :
a. market mix
b. product mix
c. marketing mix
d. promotion mix
Q. Which concept is based on the principle that marketing is not a department , but it ispervasive throughout the company ?
a. production
b. holistic
c. modern
d. selling
Q. Name Market where goods are transacted on the spot or immediately.
a. perfect market
b. spot market
c. future market
d. none of these
Q. The market in which goods are bought and sold in bulk quantity :
a. retail market
b. world market
c. wholesale market
d. none of these
Q. Market where shares, debentures, bonds etc…of companies are bought and sold :
a. money market
b. stock market
c. foreign exchange market
d. international market
Q. Rural consumers are:
a. price sensitive
b. less price sensitive
c. quality conscious
d. none of these
Q. An organization directs its marketing efforts at two or more segments by developing amarketing mix for each segment. Which is this approach?
a. total market approach
b. concentration approach
c. multi- segment approach
d. none of these