Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. What is called an assembling of goods at a central place have to be distributed amongcustomers?
a. distribution
b. assembling
c. dispersion
d. concentration
Q. An uncontrollable factor which have bearing on the functioning of marketing departmentof any organization, What does it called?
a. market
b. marketing environment
c. marketing system
d. market strategies
Q. What is refers to forces affecting the entire society or economy at large.
a. micro environment
b. macro environment
c. internal environment
d. external environment
Q. Which of the following is not included in the physical supply?
a. standardization
b. transportation
c. storage
d. packaging
Q. What is the force or factors that affect marketing policies , decision and operations of abusiness is called?
a. marketing mix
b. production
c. marketing control
d. marketing environment
Q. How can you classify the market On the basis of area?
a. very short period market
b. retail market
c. capital market
d. national market
Q. On the basis of demand and supply , market can be classified in to :
a. seller’s market
b. buyer’s market
c. spot market
d. both a & b
Q. When a market is said to be imperfect?
a. product are identical and uniform price
b. free entry and exit of firms
c. different price and similar product
d. products are not identical and -
Q. Accessibility, homogeneity, profitability and growth potential are the criteria forchoosing any one of the following option, choose the correct one?
a. market research criteria
b. product differentiation basis
c. criteria for market segmentation
d. none of these
Q. In Which market segmentation, the producer doesn’t differentiate between differentcustomers?
a. undifferentiated
b. concentrated
c. customized
d. personalized
Q. Which segmentation approach is used in consumer products?
a. undifferentiated marketing
b. concentrated marketing
c. differentiated marketing
d. all of the above
Q. Construction of bridge, home repair etc are examples of:
a. concentrated marketing
b. customized marketing
c. differentiated marketing
d. none of these
Q. What is the Base of segmentation of consumer markets?
a. demographic & geographic segmentation
b. psychographic segmentation
c. behavioral segmentation
d. all of these