Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Charging very low price at the introductory stage of a new product and raising pricesgradually.
a. skimming pricing
b. penetration pricing
c. cost plus pricing
d. competitor pricing
Q. Which of the following is advertising on the shelf, a means of attractive display in theretailers shop?
a. window display
b. package
c. labels
d. none of these
Q. Entire product marketing programme is tried out for the first time in a small number ofwell selected markets like small cities or small areas. What is it called ?
a. pilot study
b. test marketing
c. commercialization
d. both a &b
Q. What happens when a firm introduces new product to a market in which it is established?
a. market development
b. diversification
c. market segmentation
d. both a& b
Q. When a product has long life cycle , it has mass market, entry of rivals in to market iseasy and demand is elastic. Which pricing policy can be adopted?
a. skimming pricing
b. penetration pricing
c. cost plus pricing
d. going rate pricing.
Q. Which pricing strategy is used by Bata Shoe Company?
a. going rate pricing
b. cost plus pricing
c. premium pricing
d. psychological pricing
Q. What is Mark- up pricing?
a. cost plus pricing
b. customary pricing
c. skimming pricing
d. psychological pricing
Q. Each product has a special and unique brand name .which type of brand is this?
a. individual brand name
b. family brand name
c. umbrella brand
d. none of these
Q. Which type of brand name is “Amul” ?
a. umbrella brand name
b. individual brand name
c. family brand name
d. combination device
Q. What is Odd pricing?
a. mark up pricing
b. psychological pricing
c. customary pricing
d. going rate pricing
Q. What all are the factors affecting pricing decision ?
a. cost of production
b. demand of the product
c. competition
d. all of these
Q. Which is competition oriented pricing method?
a. cost plus pricing
b. target pricing
c. customary prices
d. marginal cost pricing
Q. what method of pricing is popular in construction activities , where the contract isawarded who quoted the highest price?
a. sealed bid price
b. customary prices
c. target pricing
d. none of these
Q. The price charged when the products are transferred between one or more interdependentdepartments, what is it called?
a. dual pricing
b. transfer pricing
c. administered pricing
d. all of these