Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Name the type of channel of distribution Using two or more channels to distribute thesame product to the same target market?
a. single distribution
b. multiple distribution
c. dual distribution channel
d. all of these
Q. Name the type of distribution of Using some available outlets to distribute a product ?
a. intensive distribution
b. selective distribution
c. exclusive distribution
d. all of these
Q. What Is direct marketing channel?
a. zero level channel
b. one level channel
c. two level channel
d. three level channel
Q. How many number of intermediaries have Bata shoe manufacturing company?
a. one
b. two
c. four
d. no channel
Q. What is Mass distribution?
a. whole distribution
b. exclusive distribution
c. intensive distribution
d. selective distribution
Q. Which of the following is a determinant of channel selection ?
a. nature of product
b. price of the product
c. quantity of the product
d. quality of the product
Q. Who is the Middle man in distribution channel ?
a. merchant middle man
b. agent middleman
c. facilitator
d. all of these
Q. Wholesalers and retailers are: ?
a. facilitators
b. agents
c. merchant middleman
d. industrial buyers
Q. WhoIs the first intermediary in the channel of distribution?
a. agents
b. retailers
c. wholesalers
d. producer
Q. An ultimate consumer has direct contact with whom?
a. producer
b. retailer
c. wholesaler
d. agents
Q. Which is The best channel of distribution for Vacuum cleaner?
a. direct marketing
b. mail order business
c. self service
d. none of these
Q. The set of marketing intermediaries through which the goods flow from the producer toconsumer, choose the correct name.
a. channel of distribution
b. direct marketing
c. intensive distribution
d. none of these
Q. In a small market , which is better?
a. three level channel
b. two level channel
c. direct marketing
d. all of these
Q. What is the term of “ those who obtain title to goods with a view to selling them atprofit”?
a. merchant middlemen
b. agent middle men
c. facilitators
d. all of these