Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Which of the following is not a non storeretailing ?
a. kiosk marketing
b. retail chains
c. direct marketing
d. tele marketing
Q. which type of retailers open their shops on fixed days or dates in a specified area?
a. hawkers
b. kiosks
c. market traders
d. none of these
Q. Itinerant retailers have :
a. fixed shop/ place of business
b. no fixed shop for business
c. not directly meeting the customer
d. none
Q. Who is an E-tailer ?
a. e-commerce firms
b. sale on the internet
c. internet retailers
d. all of these
Q. Amazone.com is an example of ?
a. telemarketing
b. direct marketing
c. e-marketing
d. fixed shop retailers
Q. What is term of creating an image about a product or brand in the consumers mind ?
a. positioning
b. target marketing
c. market segmentation
d. product differentiation
Q. Anything that has the ability to satisfy a consumer need, what is it?
a. price
b. package
c. product
d. promotion
Q. Which utility creates Transport system ?
a. place utility
b. time utility
c. cutomer utility
d. all of these
Q. New product development stage involves :
a. idea generation
b. niche marketing
c. styling
d. product positioning
Q. Who is called The dominant member of a marketing channel or supply chain ?
a. channel power
b. channel captain
c. channel manager
d. all of these
Q. What is it called, the use of telephone and non personal media to introduce products toconsumers, who then can purchase them via mail , telephone or the internet?
a. direct selling
b. direct marketing
c. catalog marketing
d. automatic vending
Q. Which type of communication that build and maintain favorable relationship byinforming and persuading to one or more audience to accept their product?
a. horizontal communication
b. diagonal communication
c. promotion
d. vertical communication
Q. What is the purpose of promotion ?
a. create awareness
b. stimulate demand
c. reduce sales fluctuations
d. all of these
Q. What all are the elements included in promotion mix ?
a. advertising
b. personal selling
c. public relations
d. all of these