Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. Which of the following is a situation in which consumer behavior occurs?
a. communications situation
b. purchase situation
c. usage situation
d. all of the above
Q. Who developed the need hierarchy theory ?
a. philip kotler
b. abraham h maslow
c. n h borden
d. peter f drucker
Q. Which of the following is a rational buying motive ?
a. love and affection
b. prestige
c. durability
d. habit
Q. Perception belongs to which factor ?
a. personal factor
b. psychological
c. cultural
d. social factor
Q. Which Motivepersuade a person to buy products from a particular shop?
a. patronage motives
b. product motives
c. internal motives
d. inherent motives
Q. Which buying motive is based on careful thinking and logical reasoning?
a. product motives
b. rational motives
c. target
d. patronage motives
Q. Which of the following marketing approach that analyses different functions ofmarketing?
a. product approach
b. social approach
c. managerial approach
d. functional approach
Q. Which of the following function helps in analyzing the buyers habits, popularity of aproduct, effectiveness of an advertising media ?
a. marketing research
b. product planning & development
c. advertising
d. sales promotion
Q. Choose the term for Collection and concentration of goods of the same type fromdifferent source at a place?
a. selling
b. packaging
c. assembling
d. warehousing
Q. what is refers to the Classification of standard product in to certain classes?
a. grading
b. pricing
c. financing
d. risk taking
Q. Which of the following function involves gauging customers requirements and designinga product or service to serve that requirement?
a. marketing
b. selling
c. distribution
d. valuation
Q. On the basis of nature of competition markets can be classified in to :
a. blue ocean market
b. red ocean market
c. sellers market
d. none of these
Q. Which type of market have the features of homogeneity, uniform selling price , free entryand exit of firms etc ?
a. perfect market
b. imperfect market
c. buyers market
d. monopsony
Q. Which among is amarketing approach?
a. product approach
b. production approach
c. marketing approach
d. concentration approach
Q. Choose the facilitating function of marketing .
a. branding
b. selling
c. incentives
d. distribution