Top 150+ Solved Applied Theory of Markets MCQ Questions Answer
Q. What is MPR?
a. managing public relation
b. measuring public relation
c. marketing public relation
d. monitoring public relation
Q. What is Personal selling?
a. one way communication
b. printed communication
c. direct at individual
d. none of these
Q. Which of the following is included in Sales promotion ?
a. consumer promotion
b. sales force promotion
c. dealer promotion
d. all of these
Q. Samples, buy one get one free, coups etc ..belongs to which promotion strategy?
a. consumer promotion
b. sales force promotion
c. trade promotion
d. dealer promotion
Q. USP stands for :
a. union sales promotion
b. unit sales promotion
c. uniform selling proposition
d. unique selling proposition
Q. Problem recognition, information search, evaluation and purchase is the Stages of :
a. consumer purchase decision
b. decision making process
c. problem solving process
d. pricedetermination process
Q. Life style , attitude ,self-concept are factors of consumer buying process, choose thesuitable option.
a. physical factors
b. psychological factors
c. situational factors
d. social factors
Q. Which is the influence that affect the consumer buying process resulting fromcircumstances , time and location?
a. psychological influence
b. situational influence
c. physical influence
d. social influence
Q. A series of stages by which a consumer might choose a new product or service. Whatdoes it called?
a. consumer adaption process
b. buyer decision process
c. selling decision process
d. all of these
Q. Who are the purchasers of goods and services for his immediate use and consumption ?
a. buyers
b. customers
c. consumers
d. all of these
Q. A mother buys baby food for her baby regularly .here baby is :
a. consumer
b. customer
c. user
d. buyer
Q. What does it called The dissatisfaction of a consumer after purchasing a product ?
a. cognitive dissonance
b. post purchase dissonance
c. buyer’s remorse
d. all of these
Q. Name the Behavior of a consumer after purchasing a product ?
a. post purchase behavior
b. pre purchase behavior
c. spot purchase behavior
d. none of these