Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
a. Push strategy
b. Pull strategy
c. Blocking strategy
d. Integrated strategy
Q. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
a. Push strategy
b. Pull strategy
c. Blocking strategy
d. Integrated strategy
Q. The first step in developing an advertising program should be to:
a. Set advertising objectives.
b. Set the advertising budget.
c. Evaluate advertising campaigns.
d. Develop advertising strategy.
Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
a. Advertising campaign.
b. Advertising objective.
c. Advertising criterion.
d. Advertising evaluation.
Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
a. to inform
b. to persuade
c. to remind
d. to make profits
Q. __________ is used heavily when introducing a new product category
a. Persuasive advertising
b. Inferential advertising
c. Reminder advertising
d. Informative advertising
Q. Keeping consumers thinking about the product is the objective for which type of advertising?
a. Informative advertising.
b. Psychological advertising.
c. Reminder advertising.
d. Persuasive advertising.
Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
a. advertisement media
b. advertisement copy
c. advertising layout
d. teaser advertisements
Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?
a. Advertising appeal
b. Advertisement script
c. Slogan
d. Headline
Q. The content and context of a message contained in an advertisement is called?
a. Ad copy
b. Script
c. Body
d. Advertising appeal
Q. The large volume of advertising in a society is known as ____
a. Advertising clutter
b. Deception
c. Mass advertising
d. Large scale advertising
Q. It is criticized that advertising causes people to give too much importance to _______
a. Fashion
b. Material goods
c. Cost of product
d. Standard of living
Q. Showing the product in a picture as being bigger than it actually is an example of
a. Deception
b. Subliminal Ads
c. Obscene ads
d. Challenging
Q. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
a. Advertising clutter
b. Corporate Social Responsibility
c. Advertising revolution
d. Mass advertising
Q. Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____
a. Subliminal ads
b. Misleading
c. Obscene
d. Appealing