Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. “Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.
a. Standardization drawbacks
b. Advertisement regulations
c. Standardization benefits
d. Typical responses
Q. In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___
a. Advertising
b. Monopoly in market
c. Legal environment
d. Entertainment
Q. Advertising is generally criticized because the cost involved in making ads are generally__________________
a. High
b. Low
c. Medium
d. Equal to production
Q. Full form of USP
a. Unique selling point
b. Unique selling proposition
c. Unique selling perception
d. Unique selling product
Q. Mass culture is also known as :
a. Public culture
b. Popular culture
c. Media culture
d. Traditional culture
Q. Culture means:
a. Set of people
b. Set of human behaviour
c. Religious ideologies
d. Set of values, beliefs and customs
Q. Which are the additional 5 P’s of Social Marketing?
a. Policy, Politics, Partnership, Public, Purse strings
b. People, Policy, Process, Purse string, politics
c. Process, Politics, Public, Physical Evidence, Policy
d. People, Politics, Physical Evidence, Policy, Partnership
Q. In Social Marketing, the Price should not be too ____ and too _____.
a. High, Low
b. Good, Bad
c. Up, Down
d. More, Less
Q. One of the basic and important aspects to be considered in the product element of social marketing is:
a. Research
b. Pricing
c. People
d. Funds
Q. In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :
a. Reach
b. Slogan
c. Satellite Channels
d. Money
Q. An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:
a. Direct Marketing
b. Public Relations
c. Social Marketing
d. Event Management