Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. What was the one major proposal of new industrial policy (1991)?
a. NRI will not be allowed for capital investment in India
b. FDI up to 51% to high priority sector
c. Import restrictions on technological know-how for 1 year
d. Abolition of Industrial licensing except for six industries
Q. The most common form of investments by MNCs in countries around the world is to:
a. Set up new factories
b. Buy existing local companies
c. Form partnerships with local companies
d. Give out loans
Q. Which of the following Indian industries has been hit hard by globalisation:
a. IT
b. Toy making
c. Jute
d. Cement
Q. Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:
a. International Labour Organisation
b. IMF
c. WHO
d. WTO
Q. Special Economic Zones do not have to pay taxes for an initial period of:
a. 2 years
b. 5 years
c. 7 years
d. 10 years
Q. Which of these was not a change brought about by liberalization?
a. Single channel to multiple cable channels
b. Multimedia growth
c. Greater market research and media planning
d. Cuts in media spending
Q. After liberalization consumers have become more
a. Adventurous and demanding
b. Risk evaders
c. Less knowledgeable
d. Less demanding
Q. Present day consumers are more inclined for
a. Brand image
b. Only product utility
c. Cheap products
d. Only imported goods
Q. Effective marketing includes
a. After sales service
b. Employee retention
c. HR policy
d. Infrastructure
Q. Emerging service sector contributed to creation of
a. Fashion
b. Jobs
c. Food choices
d. Educatioal choices
Q. Which of this is a factor for increased innovation and research?
a. Poor sales
b. Advertising
c. Discounts
d. Increased jobs
Q. Liberalisation boosted Indian advertising by
a. Creating competition in the market
b. Increased government spending
c. Creating more literacy
d. Creating more monopolies