Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. Advertising is an important source of revenue to ____
a. Advertisers
b. Public
c. Media
d. Government
Q. Advertisement aims at _________
a. Product selling
b. Marketing
c. Customer relations
d. Mass communication
Q. ______ is a non-paid form of promotion
a. Advertising
b. Direct Marketing
c. Sales Promotion
d. Publicity
Q. ________ is the oral communication with potential buyers of a product with the intention of making a sale.
a. Personal Selling
b. Direct Marketing
c. Sales Promotion
d. Publicity
Q. AIDA stands for Awareness, ______, Desire and _____.
a. Interest; Action
b. Idea; Approach
c. Intensity; Appeal
d. Involvement; Appeal
Q. A consumer contest is an example of _____.
a. Personal Selling
b. Direct Marketing
c. Sales Promotion
d. Publicity
Q. The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as
a. Appeal
b. Need
c. Demand
d. Desire
Q. Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are
a. Pamphlets
b. Siquis
c. Billboards
d. Brochures
Q. The _______________ is the foundation of any advertising or marketing campaign.
a. Research
b. Target Segmentation
c. Creative Brief
d. Media Planning
Q. Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as
a. Bleed
b. Solus
c. Broadsheets
d. Classified
Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
a. Corporate Law
b. Companies
c. Companies Law
d. Corporation
Q. Palmer opened the first American advertising agency at________ in 1850
a. Pennsylvania
b. Philadelphia
c. San Fransisco
d. Pittsburgh
Q. Any device or word that identifies the origin of the product, the manufacturer details etc is known as
a. Trade Name
b. Brand Name
c. Trade Mark
d. Identity