Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. Sponsorship belongs to the promotional tool to _________________.
a. Business Marketing
b. Marketing
c. Marketing Management
d. Advertising
Q. A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________
a. Advertising
b. Brand Promotion
c. Brand Placement
d. Brand Management
Q. For making advertisements more effective, the manufacturers improve _____________and launch new products.
a. Existing Products
b. Advertising Style
c. Marketing Channels
d. Sponsors
Q. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
a. Selecting Media
b. Media Strategy
c. Media Execution
d. Measuring communication
Q. Advertising for __________________ is not allowed.
a. Cigarettes
b. Washing Powder
c. Sanitisers
d. Sanitary Napkins
Q. Advertisement is a type of ________________________.
a. Outdoor Marketing
b. Indirect Marketing
c. Share Marketing
d. Transaction Marketing
Q. From the perspective of sales, advertisements are required for
a. Profits
b. Loss
c. Increasing Sales
d. Decreasing Sales
Q. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
a. Functional
b. Symbolic
c. Biological
d. Utilitarian
Q. The process of translating thought into a symbolic form is known as ______________
a. Decoding
b. Feedback
c. Noise
d. Encoding
Q. By definition, _______________ simply means that consumers come in contact with the marketer's message.
a. Perception
b. Exposure
c. Attention
d. Comprehension
Q. At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?
a. Introduction
b. Maturity
c. Growth
d. Decline
Q. A marketing document that summarizes the current state of the marketplace as it relates to a specific brand.
a. Brand
b. Positioning
c. Situation Analysis
d. Media Strategy
Q. "Marcom" stands for:
a. Marketing and Advertising Communication
b. Advertising and Marketing Communication
c. Media and Advertising Communication
d. Advertising and Media Communication
Q. Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?
a. POP
b. Interactive Advertising
c. Online Advertising
d. Pop Up Advertising
Q. ___________ is paid communication to promote a product, service, brand or cause through the media.
a. PR
b. Advertising
c. Media
d. Marketing