Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. What is public relations?
a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. A variety of programs directed toward improving the relationship between the organisation and the public.
Q. What is personal selling?
a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. A variety of programs directed toward improving the relationship between the organisation and the public.
Q. What is sales promotion?
a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. A variety of programs directed toward improving the relationship between the organisation and the public.
Q. What is direct marketing?
a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. A variety of programs directed toward improving the relationship between the organisation and the public.
Q. What are events and experiences?
a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
b. These are company sponsored activities and programs designed to create brand-related interactions with customers.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. A variety of programs directed toward improving the relationship between the organisation and the public.
Q. What is social media marketing?
a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
b. These are company sponsored activities and programs designed to create brand-related interactions with customers.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. It refers to the process of promoting business or websites through social media channels.
Q. What is mobile marketing?
a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
b. These are company sponsored activities and programs designed to create brand-related interactions with customers.
c. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.
d. It refers to the process of promoting business or websites through social media channels.
Q. Which of the following is not an example of persuasive advertising?
a. Persuading customers to receive a sales call
b. Encouraging the customer to purchase now
c. Building brand preference
d. Explaining how the product works
Q. A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period
a. Campaign
b. Marketing
c. Trial
d. Commercial
Q. Advertising that is set in small type and arranged according to categories or interests
a. Display ads
b. Classified ads
c. Testimonial ads
d. Banner ads
Q. The process of reserving time or time periods with a station or network; checking on available advertising time.
a. Free time
b. Cross time
c. Clear time
d. Reserved time
Q. The highest possible rate for advertising time or space.
a. Gross rate
b. Consumer rate
c. Ad rate
d. Cost
Q. Which of the following is more of personal medium of advertisement?
a. Internet Advertisement
b. Broadcast Media
c. Direct Mail Advertising
d. Print Media
Q. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
a. advertising
b. personal selling
c. public relations
d. sales promotion