Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. Who initiated Social Marketing concept?
a. Michael E. Porter
b. John Hegarty
c. Philip Kotler
d. Ryan Holiday
Q. What is the primary goal of Social Marketing?
a. Financial Growth
b. Promotion
c. Brand Building
d. Social Good
Q. It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:
a. Social Marketing
b. Personal Marketing
c. Direct Marketing
d. Need based marketing
Q. Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.
a. Negative
b. Positive
c. Neutral
d. Criticism
Q. Ads Targeting children have been noted to ________
a. Strengthening parent child relation.
b. Happiness in parents mind, heart.
c. Parents get overjoyed.
d. Increase parents’ child conflict.
Q. Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________
a. Childhood Obesity
b. Amusement
c. Entertainment
d. Fitness
Q. The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________
a. Positive impact
b. Positive Portrayal
c. Negative Portrayal
d. Neutral Impact
Q. Attack advertising is also known as____
a. Fear advertising
b. Negative advertising
c. Music advertising
d. Evidence advertising
Q. Advertising in a specialist ____can reach your target market quickly and easily
a. Radio
b. Magazine
c. Newspaper
d. Television
Q. Online Advertising is _______ compared to other forms of traditional advertising
a. Relevant
b. Interactive
c. Popular
d. Lucrative
Q. Pinterest, Tumblr, Flickr, are the example of
a. Social Networking site
b. Display Advertising
c. Search Engine marketing
d. Mobile Advertising
Q. The “address” that tells the browser the specific place you want to go to
a. Netscape
b. HTML
c. Surfing
d. URL
Q. What is advertising?
a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
c. any paid form of non-personal promotion of products or services by an identified sponsor.
d. A variety of programs directed toward improving the relationship between the organisation and the public.