Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. According to Oxford Dictionary the word 'to advertise' means_____
a. To describe product
b. To make generally or publicly known
c. To build image
d. To make people think
Q. Full form of PPC is
a. Pay-per-click advertising
b. Point per customer
c. Point pay customer
d. Paid Point calculation
Q. Full form of SEO is
a. Search engine optimization
b. Separate engaging order
c. Social engagement optimization
d. Social Engine operations
Q. Full form of SEM is:
a. Special Engagement Marketing
b. Social Engine marketing
c. Search engine marketing
d. Social Engineering Market
Q. Full form of ASCI is _____
a. Advertising Standard Code of India
b. Advertising Self Council of India
c. Advertising Social Communication of India
d. Advertising Standards Council of India
Q. Liberalisation does not include:
a. Removing trade barriers
b. Liberal policies
c. Introducing Quota system
d. Disinvestment
Q. Globalisation has led to improvement in living conditions:
a. Of all the people
b. Of people in developed countries
c. Of workers in the developing countries
d. Internationally
Q. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________
a. Legal environment
b. Feedback mechanism
c. Convenient purchasing
d. Educative
Q. Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.
a. Personal
b. Non personal
c. Direct
d. Indirect
Q. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.
a. Sale of products
b. Sale of inferior products
c. Sale of old products
d. Sale of large products
Q. The Social Marketing _________ is not necessarily a physical offering.
a. Price
b. Product
c. place
d. People