Top 250+ Solved Advertising in Contemporary Society MCQ Questions Answer
Q. Liberalisation made a shift from a seller’s market to:
a. Advertiser’s market
b. Buyer’s market
c. Restrictive market
d. Monopoly market
Q. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____
a. Message strategy
b. Message execution
c. Selecting media
d. Measuring communication
Q. Environmental analysis includes ____
a. Ideologies
b. Geographical, economical, political
c. Scriptures
d. Marketing & finance
Q. LPG stands for _____
a. Liberalisation privatisation globalisation
b. Liberty private glocal
c. Liberal privacy globalization
d. Liberation private global
Q. Global advertising refers to ____
a. Domestic advertising
b. Regional advertising
c. International advertising
d. National advertising
Q. The particular P in social marketing that refers to collection of funds and donations is:
a. Paid marketing
b. Public Relations
c. Politics
d. Purse strings
Q. The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is:
a. Policy
b. Public method
c. Promotion
d. Psychographics
Q. The budget calculated for any social marketing activity in as money or man hours investment is termed as:
a. Product cost
b. Price
c. Policy
d. Paid event
Q. In social marketing the Place element refers to:
a. Distribution system
b. Location
c. Destination of the event
d. Location of the company
Q. An event dealing with ‘prevention of drug abuse’ done by a company is a part of:
a. Social Marketing
b. Social branding
c. Brand promotion
d. Direct Marketing
Q. The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______
a. Controversial advertisement
b. Public serving advertisement
c. High risk advertising
d. Low risk advertisement
Q. Three common advertising appeals include ________
a. Objectivity. Frequency, Timeliness
b. Fear, Sex & Humour
c. Guilt, ego , enrichment
d. Possessiveness, pride & social status
Q. Usually in Indian advertisement men are shown as __________
a. Strong Independent
b. Dependent
c. Weak & Dependent
d. Submissive
Q. Direct mails means writing to customers_____
a. Directly
b. Indirectly
c. legally
d. Non personally
Q. ____ advertising is to be done to create good company image in the minds of consumer and the general public.
a. Negative advertising
b. Social responsibility advertising
c. Comparative advertising
d. Fear advertising