Q. What is direct marketing? (Solved)
1. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
2. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
3. any paid form of non-personal promotion of products or services by an identified sponsor.
4. A variety of programs directed toward improving the relationship between the organisation and the public.
- a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.