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Bachelor of Mass Media (BMM)
Advertising in Contemporary Society
Q. The content and context of a message contained in an advertisement is called? (Solved)
1. Ad copy
2. Script
3. Body
4. Advertising appeal
a. Ad copy
Related Topics
→ Issues in Global Media
→ Digital Media
→ Contemporary Issues
→ Broadcast Journalism
→ Features and Opinion
→ Media Planning
→ Press Laws and Ethics
→ Brand Building
→ Financial Management For Marketing and Advertising
→ Legal Environment and Advertising Ethics
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