Top 250+ Solved Services Marketing MCQ Questions Answer
Q. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
a. product
b. exchange
c. production
d. customer
Q. The most basic level of a product is called the:
a. core product.
b. central product.
c. fundamental product.
d. augmented product.
Q. The solution to price competition is to develop a differentiated:
a. product, price, and promotion.
b. offer, delivery, and image.
c. package and label.
d. international Web site.
Q. When a music concert is recorded in a CD, which of the following sentences are correct?
a. The CD becomes a service
b. The CD becomes a service product
c. The CD becomes both neither product nor service
d. The concert and the CD together become a service with a tangible product.
Q. Tell whether this statement is right or wrong: Service is somewhat like a rental. The statement is
a. incorrect
b. correct
c. somewhat correct
d. none of the above
Q. Services marketing area is an attractive area of study in India because:
a. Services contribute to more than half of India’s GDP
b. Services are delivered by more than half of India’s population
c. Services are more important than agriculture and manufacturing
d. All of the above
Q. Servicescape refers to:
a. service landscape
b. service factory
c. place where the service is delivered
d. beautiful service landscape
Q. Who has developed the GASs Model?
a. Zeithmal and Bitner
b. Zeithmal and Berry
c. Zeithmal, Parsuraman and Bitner
d. Zeithmal, Parsuraman and Berry
Q. _____ extended the GAPs Model by _____ GAPs.
a. ArashShahin; 2
b. Dwayne D Gremler; 2
c. ArashShahin; 3
d. Dwayne D Gremler; 3
Q. _______ are attributes that can be discerned only after purchase or duringconsumption
a. Search Qualities
b. Experience Qualities
c. Credence Qualities
d. None of the above
Q. ______ are attributes that a customer might find difficult to evaluate even afterproduction or consumption.
a. Search Qualities
b. Experience Qualities
c. Credence Qualities
d. None of the above
Q. The highest level of Customer Expectation is _____
a. Ideal Expectation
b. Normative Expectation
c. Acceptable Expectation
d. None of the above
Q. Which of the following factors does not influence adequate service?
a. Lasting service intensifiers
b. Temporary service intensifiers
c. Self-perceived service role
d. None of the above
Q. Which of the following does not contribute to Predicted Service?
a. Word of mouth
b. Past experience
c. Personal needs
d. Implicit service promises