Top 250+ Solved Service Marketing MCQ Questions Answer
Q. ……………are the only service distributors which do not require direct humaninteractions.
a. Electronic Channels
b. SSTs
c. Direct Service Channels
d. Speculative channels
Q. A triangle of Company, Customers, Employees, Internal Marketing, ExternalMarketing communications and Interactive marketing is known as…………..
a. Marketing Triangle
b. Service Triangle
c. Communication Triangle
d. Marketing & Service triangle
Q. In the simplest terms, _____ are deeds, processes and performances.
a. Attributes
b. Experiences
c. Services
d. Benefits
Q. The maintenance contract offered by Sears on its Kenmore refrigerators, dishwasher and microwaves is an example of a(n) _______.
a. Service
b. Experience
c. Attribute
d. Good
Q. Many people when they go on vacation are choosing to leave their dogs in posh pet resorts that offer a variety of activities for the dogs, such as swimming pool frolics, nature walks and hayrides. Dog owners are paying $17 per night for basic boarding at the pet resorts and up to an additional $20 for the other activities, which would be collectively classified as:
a. Goods
b. Values
c. Services
d. Satisficers
Q. __________ is a key determinant of whether a product offering should beclassified as a product or a service.
a. Physicality
b. Audience passivity
c. Intangibility
d. Perception
Q. Which of the following is an intangible component of a car repair shop?
a. Replacement parts
b. Employee uniforms
c. Barrel for storing recyclable motor oil
d. The training the mechanic has received
Q. Which of the following is an example of a tangible component provided by ahotel?
a. Wake-up call
b. Guest rooms
c. Room service
d. Express check-out
Q. Services marketing become difficult because of
a. Intangibility.
b. no demand
c. More complex market
d. Difficult to enter the market
Q. Which of the following businesses would be characterized as a pure service
a. Insurance
b. Farming.
c. Mining.
d. There is no such thing as a pure service
Q. Which of the following statements about the pricing of services (compared to thepricing of goods) is false?
a. The demand for services tends to be more elastic than the demand for goods
b. Cost-oriented pricing is more difficult for services.
c. Comparing prices of competitors is more difficult for service consumers
d. Consumers are less able to stockpile services by taking advantage of discount prices
Q. Charging customers different prices for essentially the same service is called
a. Price discrimination
b. Supply and demand.
c. Complementary
d. Substitutes.
Q. Results in the practice of too narrowly defining one’s business
a. Services marketing
b. Marketing management
c. Marketing myopia
d. Customer experience
Q. A buyer’s perception of value is considered a trade-off between
a. Product value and psychic cost.
b. Total customer value and total customer cost
c. Image value and energy cost
d. Service value and monetary cost.