Top 150+ Solved Emerging Trends in Management MCQ Questions Answer
Q. In many industries,traditional intermediaries are dropping by the waysidebecause of changes in ……………and the growth of …………….marketing.
a. technology;direct and online
b. franchise structure;independent
c. federal laws;business-to business
d. state and local laws;target
Q. Which of the following should be the first step in designing a marketingchannel?
a. identifying what consumers want from the channel
b. evaluating intermediaries
c. analyzing channel alternatives
d. identifying channel objectives
Q. Companies should state their channel objectives in terms of targeted levels ……
a. customer service
b. efficiency and reduced conflict
c. profitability
d. fair prices
Q. Which type of product might require a more direct marketing channel toavoid delays and too much handling?
a. products in their maturity stage
b. perishable products
c. high-priced products
d. lower-priced products
Q. Sometimes a producer chooses only a few dealers in a territory to distributeits products or services.Generally these dealers are given a right to…………..
a. corporate
b. administered
c. intensive
d. exclusive.
Q. Channel members should be evaluated using all of the following criteriaexcept which one?
a. control
b. economic factors
c. adaptive criteria
d. channel leadership
Q. It is common for international marketers to………. their channel strategiesfor each country.
a. adapt
b. seek approval for
c. restrict
d. extend
Q. Marketing channel management calls for selecting, managing,……… , andevaluating channel members over time.
a. reinstating
b. motivating
c. reducing conflict
d. reducing waste
Q. Most companies practice strong PRM to forge long-term relationships withchannel members.what does PRM stands for?
a. personal roster maintenance
b. partner relationship management
c. potential relationship management
d. primary relationship management
Q. Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not includedin this process?
a. implementing the plan for the flow of goods and services
b. gathering customer's ideas for new products
c. planning the physical flow of goods and services
d. controlling the physical flow of goods, services, and information
Q. Which of the following is not an area of responsibility for a logisticsmanager?
a. warehousing
b. inventory
c. information systems
d. marketing
Q. To reduce inventory management costs, many companies use a system called…………, which involves carrying only small inventories of parts ormerchandise,often only enough for a few days of operation.
a. limited inventory logistics
b. supply chain management
c. reduction-inventory management
d. just-in-time logistics
Q. Which of the following transportation modes is used for digital products?
a. ship
b. rail
c. air
d. the internet
Q. Companies manage their supply chains through………… .
a. skilled operators
b. information
c. transportation modes
d. the internet
Q. Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both insidethe company and among all marketing channel organizations. Julie will begin the practice of………..
a. customer relationship management
b. horizontal marketing system management
c. supply chain management
d. integrated logistics management