Top 250+ Solved Copywriting MCQ Questions Answer
Q. science of producing written content for a company, person or product to sell or convince consumers to act
a. rhetorical appeals
b. published
c. copywriting
d. collateral
Q. An important Element of a radio Ad is
a. The voice quality of the speaker
b. Set Design
c. Costumes
d. Production
Q. A copywriter generally works as a part of ________ team.
a. Marketing
b. Advertising
c. Creative
d. Logistic
Q. ______ is known as the mental shortcuts that ease the cognitive load of making a decision.
a. Heuristic
b. Picture Prompt
c. Creative Aerobics
d. Imagination
Q. Characteristics of a copywriter:
a. Creative
b. Creative, Smart, Good Communicators, Congenial
c. Creative and Smart
d. Creative Smart and Good Communicators
Q. Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it:
a. Attention
b. Interest
c. Desire
d. Action
Q. A brief should inform about the:
a. Solutions only
b. Give direction only
c. Details of sales
d. Problem/challenge of the customer.
Q. Young’s creative process: __
a. Immersion – digestion – incubation – illumination – verification
b. Digestion – incubation – illumination – verification - immersion
c. Digestion – incubation – illumination – immersion – verification
d. Illumination – immersion – verification- digestion – incubation
Q. Marketing brief is a:
a. Document outlining the questions about markets
b. Document outlining the questions about customers
c. Document outlining the questions about markets and customers
d. Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.
Q. copywriting is the art of spreading marketing information through
a. Various media
b. letters
c. door to door
d. vendors
Q. A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind
a. Freewrite
b. brainstorm
c. draft
d. paragraph
Q. _____________ is about thinking of challenges visually so as to better comprehend the issue.
a. Visualization
b. Desirability
c. Dreams
d. Creative thinking
Q. A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity
a. Sex appeal
b. Rational appeal
c. Emotional appeal
d. Personal appeal
Q. ......is a process of putting thoughts, ideas or information into a symbolic form.
a. noise
b. communication
c. Encoding
d. Decoding