Top 250+ Solved Copywriting MCQ Questions Answer
Q. When you have a big story with a lot of elements, its best to use ___________________ to plan your story.
a. The Lead Sentence
b. The Inverted Pyramid
c. The Maestro Method
d. The Five News Values
Q. The Power of Associations:
a. The most basic way to make people care
b. Is used for Forming an enterprise
c. The most basic way to make people care is to form an association between something they don't care about and something they do.
d. Hardly used in creative strategy development
Q. What is In-Up-Down-Out means ?
a. The voice of a conversation that is carried out directly in front of the microphone to create the impression of an indirect conversation (from a distance)
b. The increment of sound gradually, from slowly then getting louder
c. The music in radio ad goes into standard volume and then decreases, and disappears
d. The music in radio ad goes into a standard volume and then becomes the background of the ad
Q. People who identify as left-brain thinkers
a. Might feel that they have strong math and logic skills
b. Feel that their talents are more on the creative side of things.
c. They are No brainer
d. They have Low IQ
Q. Those who profess to be right-brain thinkers
a. Might feel that they have strong math and logic skills
b. Feel that their talents are more on the creative side of things.
c. They are No brainer
d. They have Low IQ
Q. How do salesman create clear, concise and compelling conversation?
a. they talk very fast, impatient and a bad listener
b. they don't care of their customers, they just want to deliver their messages
c. They only focus on selling the product
d. a good listeners, calm, each story trimmed to excess, and create bonding with customers
Q. The purpose of marketing brief is:
a. Is to Assist clients
b. To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.
c. To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.
d. To help assess client’s current situation
Q. why is it important to create interesting headline?
a. to persuade your customers
b. to give details of your product
c. to reach maximum audience
d. to increase sales
Q. From these four ad copies, which ad copy that use "Message about distribution" strategy?
a. Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!
b. BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets!
c. To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1x24 hours
d. Now removing stains on clothes will more easier with Rinso Liqui Only with one drop, the stain will disappear right away!
Q. The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as:
a. Translation
b. Trans creativity
c. Transferral
d. Transfiguration
Q. A customer avatar is an __________ of a specific individual who represents the target of your _______
a. imaginative story; actual purchase
b. true life story; marketing efforts
c. true life story; actual purchase
d. imaginative story; marketing efforts
Q. USP means:
a. Unique selling proposition
b. Unique selling preposition
c. Unique selling position
d. Unique selling portion
Q. An important part of creative strategy is determining the central theme that will become the __________of the ad campaign.
a. Major selling idea
b. Big Idea
c. USP
d. Brand Identity
Q. Unexpectedness:
a. We need to fulfill people's expectations.
b. We need to understand people's expectations.
c. We need to neglect people's expectations.
d. We need to violate people's expectations.
Q. What are some of the aspects you might want to consider in writing persuasive text?
a. What I’ve got for you and What it’s going to do for you
b. what do you think of this product
c. what product do you used before
d. what varous alternatives are avalable