Top 250+ Solved Copywriting MCQ Questions Answer
Q. How long should the incubation period should be?
a. At least a week
b. Unspecified
c. Some months
d. Between 2 - 3 weeks
Q. The attributes of senior citizens are
a. Physical conditions
b. Keep message direct
c. Special needs
d. Using of floral language
Q. One of the type of TV ads that have a function to share the important information or case from the institution to the public is called ?
a. Political Ad
b. Public Service Ad
c. Spot Ad
d. Sponsorship Ad
Q. What is the different between Spot and Promo Ads ?
a. Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.
b. Spot is the type of TV ad that consist of single or collaboration sponsor and Promo Ad is the type of TV ad that aiming to provide important information about some topic to the public.
c. Spot is the type of TV ad that has a short duration and Promo Ad is the type of TV ad that be done by some institution.
d. Spot is the type of TV ad that have a function to increase a certain number of viewers in TV program and Promo ad is the type of TV ad that does not have a commercial purpose to increase certain sales.
Q. Unfair judgement of people based on looks, belief, or ethnic background.
a. Biased
b. Prejudice
c. Stereotype
d. Claim
Q. An advertising brief is a:
a. Summary document
b. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.
c. Summary document providing information about the expectations of clients
d. Research documents
Q. Copywriting, Illustration and.... Are the three activities of creativity in advertisement.
a. Jingles
b. Caption
c. Taglines
d. Layout
Q. If we make a creative brief, it must be contain by several things, except
a. Key Insight
b. Media Consideration
c. Target Audience
d. Body Copy
Q. According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy?
a. Humor
b. Direct Selling / Description
c. Testimonial
d. Educational
Q. A storyboard for TV Ads must be consist by several things, except
a. Audio - Visual Elements
b. Illustration / Photo / Sketch
c. Text
d. Target Audience
Q. In advertising, copy refers to the:
a. Text, or words, used in an advertisement.
b. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text
c. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.
d. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits
Q. A simple definition is that creativity is:
a. the ability to think
b. the ability to imagine
c. the ability to invent something new
d. The ability to think, imagine or invent something new
Q. What is the meaning of “Built In” in TV Ads ?
a. An advertising with a form of writing that appears on the screen to explain about a product.
b. An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.
c. The advertising that usually used as a property stage.
d. An advertisement that delivered by the host in the middle of program or event.
Q. The steps an artist takes to create a work of art is
a. the thinking process
b. the creative process.
c. the creative steps.
d. the thinking steps.
Q. The opening line of a story that has the most important information is called....
a. The headline
b. The introduction
c. The Explanation
d. The Lead