Top 250+ Solved Copywriting MCQ Questions Answer
Q. advertising creates orders for purchase through the mail
a. Direct
b. Television
c. Radio
d. Newspaper
Q. What is the first step of the creative process?
a. Creativity
b. Brainwave
c. Rainstorm
d. Brainstorm
Q. _______________ appeals are those directed towards mental agitations or excited states of feeling
a. Moral
b. Emotional
c. Rational
d. Fear
Q. Advertisers exaggerate the effects of a product.
a. Humour
b. Promotions
c. Rational
d. Hyperbole
Q. ...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
a. Surrogate Advertising
b. Unique Selling Proposition
c. Recall Advertising
d. Reminder Advertising
Q. Writing copy for executives requires_______________
a. Collect information
b. Deliver the real solution
c. Research the company
d. Most valuable commodity
Q. ___________is a seller who plays with the words creatively & markets the product artistically
a. Copywriter
b. Accountant
c. Researcher
d. Art director
Q. Which of the following helps to structure writing so the audience fully understands the argument?
a. Circle of Composition
b. Rhetorical Triangle
c. Rhetorical Circle
d. Copywriting
Q. SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON'T DRINK AND DRIVE! What type of emotional message appeal that been used?
a. Fear Appeal
b. Guilty Appeal
c. Sad Appeal
d. Rational Appeal
Q. The part of our mind that influences our thoughts and feelings:
a. Subconscious
b. unconscious
c. Self conscious
d. self centred
Q. This type of lead tells the audience vital details of the story immediately and are usually used for breaking news.
a. Hard Lead
b. Soft Lead
c. Shotgun Lead
d. Non-news Lead
Q. Which of the following is the function of a Left Brain__________?
a. Specialize in Text
b. Specialize in Context
c. Simultaneous
d. Synthesize big picture
Q. The most popular social media platform for magazine media is…
a. Facebook
b. Twitter
c. SnapChat
d. Instagram